This course offers a deep dive into the world of email marketing, an incredibly effective marketing channel that can deliver great results for companies. In this course, students will learn about the role of email marketing in a company’s marketing campaign, what stages of the customer journey email marketing is suited for, and best practices for email copy. The course will also touch upon more complex email practices such as automation and how to outline an email campaign. The students will be assessed on their performance on a capstone project which will entail outlining the components of an email campaign. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certification. Basic internet skills and an understanding of Google Suite applications are recommended.
Prerequisites: Foundations and Strategy of Marketing, Marketing Content Strategy and Branding, Marketing Analytics, Performance Optimization, Social Media and Marketing, Search and Display Advertising